How do you staff your operation when nobody responds to a job ad? Most logistics companies wrestle with that question. Wellpack - a leader in complex logistics, 3PL and warehouse operations that runs across Europe and needs dozens of skilled operations people every day - did too, until it started working with Erika.
Traditional job boards? Slow. Expensive. And candidates few and far between.
What Erika changed
Erika moved Wellpack’s hiring somewhere else:
- AI-made ads that reach candidates where they actually spend their time - across Meta’s Facebook and Instagram and other social platforms.
- Lead forms instead of CVs - a lower barrier to apply, and higher conversion.
- Targeting aimed at exactly the professions and locations where Wellpack is really hiring.
The result: faster hiring, a lower cost per candidate, and an HR team that can finally focus on what a machine can’t do - human contact.
Recruiting is changing. And we at Well Pack are changing with it. One of our latest additions is Erika, which we quickly came to love.
- Radka Andělová, HR Director, Wellpack
Our thanks to Radka Andělová, Jana Růžičková and the whole Wellpack team for the collaboration.
Based on a post on Erika’s LinkedIn page.
Frequently asked questions
How did Wellpack change its hiring with Erika?
Erika moved Wellpack's hiring off job portals to AI-made ads that reach candidates where they actually spend their time on social media, lead forms instead of CVs (lower barrier, higher conversion), and targeting the exact professions and locations where Wellpack hires. The result was faster hiring and a lower cost per candidate.
What did Wellpack's HR team say?
HR Director Radka Andělová said: "Recruiting is changing. And we at Well Pack are changing with it. One of our latest additions is Erika, which we quickly came to love." With candidates arriving steadily, the team can focus on human contact instead of chasing scarce applicants.