Brief it in plain language
Paste the job ad, or simply describe the position. Within seconds Erika recognizes the role, region, shifts and pay, and builds a campaign to match.
Production operators, CNC machinists and line workers don't browse job portals, they're on social media. Erika reaches them there with short videos and sends applicants for your positions straight into your pipeline.
Or try Erika free, 500 credits, no card required.
Anonymized data from real Erika campaigns. Candidate price = ad spend ÷ candidates who actually applied, no placement fees.
Erika is not another CV database. It actively reaches production workers who aren't job-hunting right now, and hands you only the ones genuinely interested in the line.
Paste the job ad, or simply describe the position. Within seconds Erika recognizes the role, region, shifts and pay, and builds a campaign to match.
Every role gets several short videos and image variants with native voice-over in the candidates' language. No filming, no studio, new versions in minutes, including your logo and brand.




The campaign goes live with precise targeting by region and profession. Stronger variants get more budget, weaker ones get paused, automatically, every hour.
Candidates apply through native forms right in the feed, no click-outs to other sites. Every application passes qualification questions and lands in your ATS, or in Erika's simple built-in ATS.
Erika produces short vertical video ads for every open role - with AI avatars and voiceovers in your candidates' language. The application happens right inside Facebook and Instagram, in under a minute. Qualified candidates land in your pipeline the same day, so your recruiters can focus on conversations, not paperwork.
Speed matters, so you hold the keys. Publish a new ad yourself the moment the requisition arrives, Friday evening included. No agency office hours, no waiting for Monday.
No fixed price per position. Move spend between roles whenever you like, and pause or cancel a running campaign at any time, the remaining budget stays yours.
A typical Meta campaign hands you a name and a phone number. Erika screens every applicant, writes their CV, collects the practical details and finds out when they can actually pick up.
Every answer from the campaign questionnaire, matched against your requirements for the role.
Most blue-collar candidates don't have a CV. Erika builds one from the screening: experience, skills, availability.
Where they are in their search, when they can start and what they expect to earn, before the first call.
Erika asks when the candidate can pick up the phone. Your recruiter calls once, and gets through.

Recruiting is changing. And we at Well Pack are changing with it. One of the recent additions is Erika, and we quickly grew fond of it.
We typically prepare and launch a campaign within 24–48 hours of your brief. The first applications usually arrive within hours of going live, staffing a line is measured in days, not weeks.
Just the job, your ad text, or a few sentences about the role, shifts and pay. A logo or photos from your plant help, but we can work without them. Erika handles scripts, videos, targeting and optimization.
You pay monthly by plan, with no long-term contract, cancel anytime. You can start free with 500 credits to try it out, no card required.
Czech, Slovak, Polish, English, German, Spanish, Romanian, Hungarian and more, useful when you also hire international workers.
On a 15-minute online demo we'll walk through your open roles, show real production campaigns and calculate what an application would cost you. No strings attached.
Or try Erika free, 500 credits, no card required.